{"title":"Chest Machines","description":"\u003cp\u003eDiscover PRIMAL's chest machines. Our two ranges are designed for commercial use, with our Pro Series created to be durable and long lasting for light commercial use and our Performance Series crafted to withstand elite performance centres, representing the pinnacle of equipment design.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eOur chest machines deliver powerful, results-driven workouts for users at all levels and we have multiple variations including flat, incline, dual lever, and horizontal as well as plate loaded and pin loaded machines. For example, our The Primal Pro Series Plate Loaded Incline Fly.\u003c\/p\u003e","products":[{"product_id":"primal-strength-monster-series-iso-chest-press","title":"Primal Performance Series Plate Loading ISO Chest Press","description":"\u003cp\u003eThe Primal Plate-Loading ISO Lever Machines have been engineered to work in the natural motion of the body in order to optimise the isolation of the intended muscle groups. The Machines converge and diverge in a natural, arcing motion, guaranteeing users the maximum muscle contraction whilst providing the safety of a machine to maximise both the benefit and security for users when training.\u003c\/p\u003e\n\u003cp\u003eISO lever plate-loaded machines have many benefits, including:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIndependent movement of each machine arm\u003c\/li\u003e\n\u003cli\u003eConverging or diverging range of motion\u003c\/li\u003e\n\u003cli\u003eSafely isolating muscle groups\u003c\/li\u003e\n\u003cli\u003eMaximise weight used whilst applying a natural lifting motion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Primal Performance Series ISO Chest Press offers a natural and very ‘true’ pressing motion and is a ‘must have’ item for any commercial gym or sports facility. Aside from its aesthetic appeal, the ergonomic and user-friendly design make this a far superior product to any chest press machine on the market. Simply add the weights required, adjust the seat height and you can utilise the machine for a range of chest pressing exercises. As all Primal ISO machines have single levers, you can train using one arm or both to isolate the chest muscles. As the popularity of ISO Lever Machines grows, more and more athletes are employing these machines as the training machines of choice.\u003c\/p\u003e\n\u003cp\u003eTraditional, fixed-arm chest press machines offer one range of motion however, the Primal version also supports single arm pressing and single arm, side-facing chest presses in additional to the traditional chest press position. As the chest press machine has extended weight pins, the machine can also be loaded for heavy partial reps, which can be performed with maximum safety by users.\u003c\/p\u003e\n\u003cp\u003eThe ISO Chest Press is one of twenty Primal ISO Machines and the range is perfect for any sports facility or commercial gym. It comes in Matte Nero with premium rip-resistant pads. The quick release seat allows users to set the machine up quickly to the desired height.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41714898796698,"sku":"PSSS0007","price":1999.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSSS0007-Performance_Plate_Loading_ISO_Chest_Press-Plate_Loaded_Machines-Hero_Render.png?v=1753796859"},{"product_id":"primal-strength-commercial-iso-horizontal-chest-press","title":"Performance Series Plate Loaded Horizontal Chest Press","description":"\u003cp\u003eThe Performance Series Plate Loaded Horizontal Chest Press is a top-tier strength equipment solution for home and commercial gym owners, as well as personal trainers seeking the highest quality, durability, and ergonomic design on the market. \u003c\/p\u003e\n\u003cp\u003eMeticulously designed to provide a full range of motion when pressing, ensuring an effective and comfortable workout. Its ergonomically crafted structure supports natural body movement, allowing users to engage their chest muscles optimally and safely.\u003c\/p\u003e\n\u003cp\u003eFeaturing independent arms, this commercial-grade chest press allows users to work each side of their chest independently, enabling balanced muscle development and accommodating unilateral training for those recovering from injuries or aiming to correct imbalances. The oversized bullhorns enhance grip and control, ensuring a secure and stable workout experience.\u003c\/p\u003e\n\u003cp\u003eEquipped with commercial pillow block bearings, the Performance Series Plate Loaded Horizontal Chest Press guarantees a smooth, fluid motion throughout the exercise, elevating the user's experience and reducing the risk of strain or injury. \u003c\/p\u003e\n\u003cp\u003eCombine this premium plate loaded machine with our \u003ca title=\"Rubber olympic weight plates.\" href=\"https:\/\/www.primalstrength.com\/products\/primal-performance-series-rubber-olympic-weight-plate-sets\"\u003ePerformance Rubber Olympic Weight Plates\u003c\/a\u003e,\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41715036946586,"sku":"PSSS2129","price":1799.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/images2_c06c7077-7ae0-4e2c-aa74-4ca4679bae92.jpg?v=1769613066"},{"product_id":"primal-strength-monster-series-125kg-chest-press","title":"Primal Performance Series 125kg Pin-Select - Chest Press","description":"\u003cp\u003eThe Primal Performance Series Cable Machines are our industry leading range of commercial selectorised machines. The series has been extensively tested and developed over the past 24 months and offers the very best in ergonomics, overbuilt frames and heavy stacks up to 125kg. Each machine adjusts perfectly to isolate the targeted muscle group. The machines all have urethane, injection-moulded pads with double stitched covers. The components are all metal ensuring they stand-up to the busiest of gym environments. The gas sprung mechanisms ensure smooth changes between adjustments and the range is finished in electro powder coated matte black. Each machine has a laser cut metal shroud to safely protect the weight shroud and users.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMultiple Adjustable Features to Ensure Muscle Isolation\u003c\/li\u003e\n\u003cli\u003eGas Sprung Adjustments\u003c\/li\u003e\n\u003cli\u003eUp to 125kg Stacks\u003c\/li\u003e\n\u003cli\u003e3mm Laser Cut Steel Frames\u003c\/li\u003e\n\u003cli\u003eElectro-Powder Coated in Matte Black\u003c\/li\u003e\n\u003cli\u003eLaser Cut Frame Shrouds\u003c\/li\u003e\n\u003cli\u003eDouble Stitched “Customisable” Pad Covers\u003c\/li\u003e\n\u003cli\u003eUrethane Injection Moulded Pads\u003c\/li\u003e\n\u003cli\u003e1000kg Rated Cables\u003c\/li\u003e\n\u003cli\u003eRange of 12 Machines\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":41715043860634,"sku":"PSSS0080","price":3499.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/products\/Monster-Series-Chest-Press.jpg?v=1646480042"},{"product_id":"primal-strength-monster-series-100kg-pec-dec-rear-fly","title":"Primal Performance Series 125kg Pin-Select - Pec Fly\/Rear Delt","description":"\u003cp\u003eThe Primal Performance Series Cable Machines are our industry leading range of commercial selectorised machines. The series has been extensively tested and developed over the past 24 months and offers the very best in ergonomics, overbuilt frames and heavy stacks up to 125kg. Each machine adjusts perfectly to isolate the targeted muscle group. The machines all have urethane, injection-moulded pads with double stitched covers. The components are all metal ensuring they stand-up to the busiest of gym environments. The gas sprung mechanisms ensure smooth changes between adjustments and the range is finished in electro powder coated matte black. Each machine has a laser cut metal shroud to safely protect the weight shroud and users.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eDual Pillow Block Bearings for the smoothest motion possible\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003eMulti Angle pad for additional isolation support\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMultiple Adjustable Features to Ensure Muscle Isolation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGas Sprung Adjustments\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUp to 125kg Stacks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e3mm Laser Cut Steel Frames\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eElectro-Powder Coated in Matte Black\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLaser Cut Frame Shrouds\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDouble Stitched “Customisable” Pad Covers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUrethane Injection Moulded Pads\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e1000kg Rated Cables\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRange of 12 Machines\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41715044352154,"sku":"PSSS2108","price":3499.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSSS2108-Performance125kgPinSelectPecFly_RearDelt-StrengthMachines-HeroRender.png?v=1749718944"},{"product_id":"monster-series-dual-chest-shoulder-press","title":"Primal Performance Series 125kg Pin-Select Dual - Chest\/Shoulder Press","description":"\u003cp data-pm-slice=\"1 1 []\"\u003eThe Primal Performance Series Dual Range is the industry leading range of heavy duty, commercial dual selectorised machines. The series has been extensively tested and developed over the past 24 months and offers the very best in ergonomics, overbuilt frames and heavy stacks up to 125kg. Each machine adjusts perfectly to isolate the targeted muscle group. The machines all have urethane, injection-moulded pads with double stitched covers. The components are all metal ensuring they stand-up to the busiest of gym environments. The gas sprung mechanisms ensure smooth changes between adjustments and the range is finished in electro powder coated matte black. Each machine has a laser cut metal shroud to safely protect the weight shroud and users.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41715175817370,"sku":"PSSS0043","price":3499.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSSS0043-Performance-125kg-Pin-Select-Dual-Chest-_-Shoulder-Press-Single-_-Dual-Stations-Hero-Image_1.png?v=1759842887"},{"product_id":"primal-strength-commercial-tricep-kickback","title":"Primal Performance Series GLS Tricep Kickback","description":"\u003cdiv class=\"OutlineElement Ltr SCXW80116412 BCX8\"\u003e\n\u003cp lang=\"EN-GB\" class=\"Paragraph SCXW80116412 BCX8\"\u003e\u003cspan class=\"TextRun SCXW80116412 BCX8\" lang=\"EN-GB\" data-contrast=\"none\"\u003e\u003cspan class=\"NormalTextRun SCXW80116412 BCX8\"\u003eElevate your arm workouts with the Primal Performance Series GLS \u003c\/span\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW80116412 BCX8\"\u003eTricep\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW80116412 BCX8\"\u003e Kickback, a versatile strength machine built for commercial gyms and performance centres.\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335551550\":0,\"335551620\":0,\"335559738\":0,\"335559739\":0}' class=\"EOP SCXW80116412 BCX8\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW80116412 BCX8\"\u003e\n\u003cp lang=\"EN-GB\" class=\"Paragraph SCXW80116412 BCX8\"\u003e\u003cspan class=\"TextRun SCXW80116412 BCX8\" lang=\"EN-GB\" data-contrast=\"none\"\u003e\u003cspan class=\"NormalTextRun SCXW80116412 BCX8\"\u003eDesigned for user adaptability, the adjustable seat tilts forward to engage the chest and shoulders or \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW80116412 BCX8\"\u003eremains\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW80116412 BCX8\"\u003e upright to effectively isolate the triceps for targeted strength training.\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335551550\":0,\"335551620\":0,\"335559738\":0,\"335559739\":0}' class=\"EOP SCXW80116412 BCX8\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW80116412 BCX8\"\u003e\n\u003cp lang=\"EN-GB\" class=\"Paragraph SCXW80116412 BCX8\"\u003e\u003cspan class=\"TextRun SCXW80116412 BCX8\" lang=\"EN-GB\" data-contrast=\"none\"\u003e\u003cspan class=\"NormalTextRun SCXW80116412 BCX8\"\u003eChoose to use the spherical grips or knurled handles which are engineered to optimise biomechanics, allowing users to tailor wrist and elbow angles for maximum performance.\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335551550\":0,\"335551620\":0,\"335559738\":0,\"335559739\":0}' class=\"EOP SCXW80116412 BCX8\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW80116412 BCX8\"\u003e\n\u003cp lang=\"EN-GB\" class=\"Paragraph SCXW80116412 BCX8\"\u003e\u003cspan class=\"TextRun SCXW80116412 BCX8\" lang=\"EN-GB\" data-contrast=\"none\"\u003e\u003cspan class=\"NormalTextRun SCXW80116412 BCX8\"\u003eErgonomic “floating” handles pivot smoothly on a hinge, aligning perfectly with your body during kickbacks. For added versatility, the handles can rest in a fully forward position, enabling \u003c\/span\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW80116412 BCX8\"\u003etricep\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW80116412 BCX8\"\u003e-focused dips.\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335551550\":0,\"335551620\":0,\"335559738\":0,\"335559739\":0}' class=\"EOP SCXW80116412 BCX8\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW80116412 BCX8\"\u003e\n\u003cp lang=\"EN-GB\" class=\"Paragraph SCXW80116412 BCX8\"\u003e\u003cspan class=\"TextRun SCXW80116412 BCX8\" lang=\"EN-GB\" data-contrast=\"none\"\u003e\u003cspan class=\"NormalTextRun SCXW80116412 BCX8\"\u003eConstructed from premium laser-cut steel and finished with a durable powder-coated coating, this plate-loading machine is built for enduring heavy use. Backed by a 5-year full commercial frame warranty, it delivers reliability and performance you can count on.\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335551550\":0,\"335551620\":0,\"335559738\":0,\"335559739\":0}' class=\"EOP SCXW80116412 BCX8\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41857064894618,"sku":"PSSS0162","price":799.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/TricepKickbackHero1.png?v=1737548606"},{"product_id":"primal-performance-series-plate-loaded-adjustable-incline-chest-press","title":"Primal Performance Series Plate Loaded Adjustable Incline Chest Press","description":"\u003cp data-mce-fragment=\"1\"\u003eThe Primal Performance Series Plate Loaded Adjustable Incline Chest Press helps you to overload the pec and front delt muscles in a seated position. Safety stop depth and seat pad angle adjustments let you adapt the range of motion and pressing angle for  targeted development of the upper chest.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFeatures\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eAdjustable pressing range \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEasily choose between multiple safety stop positions to control the range of motion. \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e“One Touch” Height Adjustable Seat.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe high density foam seat can be adjusted so users of all heights can get perfectly aligned with the handles. \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eAdjustable Back Pad Angle.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eLow, mid and high incline positions let you selectively target the upper pecs and front delts.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eMultiple Grip Options\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eDual Grips ensure that the handles align perfectly with your upper chest at all seat pad angles.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe Primal Performance Series Plate Loaded Incline Adjustable Chest Press provides a stable and highly adjustable platform for full range of motion stimulation of the upper pecs and front deltoids.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":44039340359834,"sku":"PSSS0259","price":3499.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSSS0259INCLINEANGLEDVIEW_2.png?v=1708525494"},{"product_id":"primal-performance-series-plate-loaded-adjustable-chest-press","title":"Primal Performance Series Plate Loaded Adjustable Chest Press","description":"\u003cp\u003eThe Primal Performance Series Plate Loaded Adjustable Chest Press incorporates safety stop depth and seat pad angle adjustments letting you adapt the range of motion and pressing angle to match your biomechanics while the 'bell crank' lever system provides smooth, progressive resistance throughout each rep. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAdjustable safety stops - easily choose between multiple safety stop position to control the range of motion. \u003c\/p\u003e\n\u003cp\u003e'One Touch' height adjustable seat - the high density foam seat can be adjusted so users of all heights can get perfectly aligned with the handles. \u003c\/p\u003e\n\u003cp\u003eAdjustable back pad angle - two backrest options let you adjust the pressing angle to best match your own biomechanics. \u003c\/p\u003e\n\u003cp\u003eBell crank leverage system - forward motion of the handles is converted into vertical motion of the levers arms with a classic bell crank system that provides unmatched smoothness throughout the range of motion. \u003c\/p\u003e\n\u003cp\u003eConverging motion path - the handles move towards each other as your press, allowing a great stretch at the start and a full tension squeeze at the end of every rep. \u003c\/p\u003e\n\u003cp\u003eMultiple grip options - The wide, pronated grip for maximises stretch on the pecs, whilst the semi pronated closer grip is extremely comfortable even for those with shoulder issues that prevent them from pressing with a barbell. \u003c\/p\u003e\n\u003cp\u003eThe Primal Performance Series Plate Loaded Adjustable Chest press provides incredible smooth, full range of motion stimulation for the pecs. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":44039340785818,"sku":"PSSS0260","price":3499.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSSS0260CHESTPRESSANGLEDVIEW_2_ad0ee65d-553a-48cc-8293-e22a5cd8385b.png?v=1708524745"},{"product_id":"primal-performance-series-standing-chest-press","title":"Primal Performance Series Standing Chest Press","description":"\u003cp\u003e\u003cspan\u003e\u003cspan class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\"\u003e\u003c\/span\u003e\u003c\/span\u003eThe Primal Performance Series Standing Chest Press offers complete flexibility to craft your desired pressing depth, grip angle, and resistance curve for superior chest, shoulder, and tricep development while protecting your lower back.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eDual weight levers and roller band pegs enable you to easily adjust the resistance curve. The backrest features adjustable angles, and height-adjustable handles let you select either a close or wide grip. Unilateral arms provide a converging motion path, while adjustable buffers help you customise pressing depth.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eMax user weight: 300kg\u003cbr\u003eMax weight capacity: 500kg \u003cbr\u003eFrame Steel Thickness: 3mm \u003cbr\u003eBullhorn Dimensions: 42cm \u003cbr\u003eBullhorn Material: Stainless \u003cbr\u003eFrame Paint Coating: Black\u003c\/p\u003e\n\u003cul type=\"disc\" data-mce-fragment=\"1\"\u003e\u003c\/ul\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":44187506049178,"sku":"PSSS0419","price":1999.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/Standingchestpree.jpg?v=1701694212"},{"product_id":"primal-performance-series-plate-loaded-pec-fly","title":"Primal Performance Series Plate Loaded Seated Pec Fly","description":"\u003cp\u003eThe Primal Performance Series Plate Loaded Seated Pec Fly provides a safe and comfortable method to overload the pec muscles in a seated position. Seat pad angle and height adjustments let you adapt the angle for targeted development of the lower chest, while the free rotation of the handle lever adjusts the movement automatically to your body's biomechanics.\u003c\/p\u003e\n\u003cp\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eFeatures\u003c\/p\u003e\n\u003cp\u003eAdjustable Safety Stops\u003c\/p\u003e\n\u003cp\u003eEasily choose between multiple safety stop positions to control the range of motion.\u003c\/p\u003e\n\u003cp\u003e“One Touch” Height Adjustable Seat.\u003c\/p\u003e\n\u003cp\u003eThe high density foam seat can be adjusted so users of all heights can get perfectly aligned with the handles.\u003c\/p\u003e\n\u003cp\u003eAdjustable Back Pad Angle.\u003c\/p\u003e\n\u003cp\u003e5 positions let you selectively target the middle and lower pecs.\u003c\/p\u003e\n\u003cp\u003eExtra long grip handles\u003c\/p\u003e\n\u003cp\u003eExtra long grips ensure that the handles align perfectly with your shoulder joint.\u003c\/p\u003e\n\u003cp\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe Primal Performance Series Plate Loaded Seated Pec Fly provides a stable and highly adjustable platform for full range of motion stimulation of the middle and lower pec. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eBullhorn Length - 275mm \u003c\/p\u003e\n\u003cp\u003eBullhorn Weight Capacity - 150kg (each)\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":44450757771418,"sku":"PSSS0264","price":2299.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/DeclineFlyimage5.jpg?v=1708953139"},{"product_id":"primal-performance-series-125kg-pin-select-ab-crunch-back-extension","title":"Primal Performance Series 125kg Pin-Select - Ab Crunch\/ Back Extension","description":"\u003cp class=\"Body\"\u003e\u003cspan lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\"\u003eTransform your commercial gym or performance centre with the 125kg Pin-Select Ab Crunch \/ Back Extension Machine, dual-function designed for powerful core conditioning and enhanced back strength.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Body\"\u003e\u003cspan lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\"\u003eThis versatile pin-select machine combines two essential movements in one compact design and is perfect for performing weighted abdominal crunches and weighted lower back extensions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Body\"\u003e\u003cspan lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\"\u003eA simple pin-select system allows for smooth resistance adjustment up to 125kg in 5kg increments, accommodating users of all fitness levels and training intensities.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Body\"\u003e\u003cspan lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\"\u003eConstructed with a laser cut heavy-duty frame, this premium strength machine is built to last and is equipped with a durable matte black electro powder coated finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Body\"\u003e\u003cspan lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\"\u003eUrethane injection moulded pads with double stitched covers ensure long-lasting performance plus 5-year warranty and 3-year parts warranty provides added security during the most intense of gym sessions.\u003c\/span\u003e\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":53272232034691,"sku":"PSSS0084","price":3499.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/ResizedRender_f44f6423-5be6-4bef-9142-0731eba5e1bc.jpg?v=1731944649"},{"product_id":"primal-performance-series-plate-loaded-ab-crunch","title":"Primal Performance Series Plate Loaded Ab Crunch","description":"\u003cdiv class=\"OutlineElement Ltr SCXW256795384 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW256795384 BCX8\"\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-GB\" class=\"TextRun SCXW256795384 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW256795384 BCX8\"\u003eTransform your core training with the Primal Performance Series Plate-Loaded Ab Crunch, an unmatched plate loaded tool for building and toning \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW256795384 BCX8\"\u003eabs\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW256795384 BCX8\"\u003e to perfection.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW256795384 BCX8\" data-ccp-props=\"{}\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW256795384 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW256795384 BCX8\"\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-GB\" class=\"TextRun SCXW256795384 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW256795384 BCX8\"\u003eDesigned for high traffic commercial gyms, performance centres, and PT studios, this ab crunch machine is equipped with a pivoting seat pad which ensures greater flexibility for multiple abdominal exercises and effective activation of lower body muscle groups.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW256795384 BCX8\" data-ccp-props=\"{}\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW256795384 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW256795384 BCX8\"\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-GB\" class=\"TextRun SCXW256795384 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW256795384 BCX8\"\u003eErgonomically designed to move through a natural range of motion for safe targeting of abdominal muscles, overhead handles are also featured to allow \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW256795384 BCX8\"\u003eabs\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW256795384 BCX8\"\u003e to pre-stretch with an upright posture for perfect form.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW256795384 BCX8\" data-ccp-props=\"{}\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW256795384 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW256795384 BCX8\"\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-GB\" class=\"TextRun SCXW256795384 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW256795384 BCX8\"\u003eCombine with any Primal Performance Series \u003ca title=\"Weight plates\" href=\"https:\/\/www.primalstrength.com\/collections\/weight-plates\"\u003eweight plates\u003c\/a\u003e to maximise your workout goals, smoothly loading up to 150kg onto the loading bullhorn. Also included are 2 x stainless steel storage bullhorns attached at the rear of the machine.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW256795384 BCX8\" data-ccp-props=\"{}\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW256795384 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW256795384 BCX8\"\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-GB\" class=\"TextRun SCXW256795384 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW256795384 BCX8\"\u003eConstructed from premium laser-cut steel and finished with a durable electro black coating, this\u003ca title=\"Plate-loaded gym machines\" href=\"https:\/\/www.primalstrength.com\/collections\/plate-loaded-machines\"\u003e plate-loading machine\u003c\/a\u003e is built for enduring heavy use. Backed by a 5-year full commercial frame warranty with 3 year\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW256795384 BCX8\"\u003es\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW256795384 BCX8\"\u003e on parts, it delivers reliability and performance you can count on. \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW256795384 BCX8\" data-ccp-props=\"{}\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW256795384 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW256795384 BCX8\"\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-GB\" class=\"TextRun SCXW256795384 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW256795384 BCX8\"\u003eThe Primal Performance Series Plate Loaded Ab Crunch also features urethane injection moulded pads with double stitched covers to ensure this plate loaded machine withstands the wear and tear of high intensity commercial gym environments.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW256795384 BCX8\" data-ccp-props=\"{}\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":54973174514051,"sku":"PSSS0280","price":1999.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSSS0280-Performance_Plate_Loaded_Ab_Crunch-Plate_Loaded_Machines-Hero_Render_2.jpg?v=1741172228"},{"product_id":"primal-performance-series-incline-pec-fly","title":"Primal Performance Series Plate Loaded Incline Pec Fly","description":"\u003cdiv class=\"OutlineElement Ltr SCXW47981647 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW47981647 BCX8\" lang=\"EN-GB\"\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW47981647 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW47981647 BCX8\"\u003eEnhance your chest training with the Primal Performance Series Plate-Loaded Incline Pec Fly—the ultimate commercial gym machine for building and defining the upper chest.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW47981647 BCX8\" data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335551550\":0,\"335551620\":0,\"335559738\":0,\"335559739\":0}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW47981647 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW47981647 BCX8\" lang=\"EN-GB\"\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW47981647 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW47981647 BCX8\"\u003eDesigned with an incline angle and converging arms, this premium plate-loaded machine ensures a smooth, natural range of motion for \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW47981647 BCX8\"\u003eoptimal\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW47981647 BCX8\"\u003e muscle engagement.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW47981647 BCX8\" data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335551550\":0,\"335551620\":0,\"335559738\":0,\"335559739\":0}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW47981647 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW47981647 BCX8\" lang=\"EN-GB\"\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW47981647 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW47981647 BCX8\"\u003eThe independent arm movement allows for unilateral training, helping to correct muscle imbalances while improving coordination and stability.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW47981647 BCX8\" data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335551550\":0,\"335551620\":0,\"335559738\":0,\"335559739\":0}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW47981647 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW47981647 BCX8\" lang=\"EN-GB\"\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW47981647 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW47981647 BCX8\"\u003eBuilt for both serious lifters and beginners, this commercial-grade pec fly features ergonomic handles and an adjustable seat to ensure proper alignment for users of all heights.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW47981647 BCX8\" data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335551550\":0,\"335551620\":0,\"335559738\":0,\"335559739\":0}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW47981647 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW47981647 BCX8\" lang=\"EN-GB\"\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW47981647 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW47981647 BCX8\"\u003eConstructed from heavy-duty steel with reinforced pivot points, this machine is built for durability in high-traffic commercial gyms and performance centres.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW47981647 BCX8\" data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335551550\":0,\"335551620\":0,\"335559738\":0,\"335559739\":0}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW47981647 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW47981647 BCX8\" lang=\"EN-GB\"\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW47981647 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW47981647 BCX8\"\u003eThe Primal Performance Series Plate-Loaded Incline Pec Fly is backed by a five-year full commercial frame warranty and a two-year parts warranty for added peace of mind.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW47981647 BCX8\" data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335551550\":0,\"335551620\":0,\"335559738\":0,\"335559739\":0}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW47981647 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW47981647 BCX8\" lang=\"EN-GB\"\u003e\u003cspan data-contrast=\"none\" lang=\"EN-GB\" class=\"TextRun SCXW47981647 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW47981647 BCX8\"\u003eCompatible with all Primal Olympic weight plates, this machine allows full customisation of your workouts with an ample maximum weight capacity of up to 100kg on each bullhorn.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":55207770161539,"sku":"PSSS0279","price":1599.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSSS0279-Performance-Plate-Loaded-Incline-Pec-Fly-Plate-Loaded-Machines-Hero-Render.jpg?v=1742915226"}],"url":"https:\/\/www.primalstrength.com\/collections\/chest-machines.oembed","provider":"Primal Strength","version":"1.0","type":"link"}