{"title":"Shoulder Machines","description":"\u003cp\u003eElevate your gym space with PRIMAL shoulder machines, suitable for all commercial gym facilities. Vital for a comprehensive gym program and optimal athletic performance, users experience improved strength and power in the overhead position while maintaining overall fitness. Our bestselling products from this range include our \u003ca href=\"https:\/\/www.primalstrength.com\/products\/primal-strength-monster-series-75kg-standing-lat-raise\"\u003ePrimal Performance Series 125kg Pin-Select - Standing Lateral Raise\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eOur diverse selection includes both selectorised\/pin loaded and plate-loaded machines. Our Pro Series has been designed for light commercial use including studios, gyms, hotels, and the education sector and our Performance Series has been meticulously designed for heavy commercial use and elite performance centres, representing the pinnacle of strength training equipment design. Invest in PRIMAL for your space.\u003c\/p\u003e","products":[{"product_id":"primal-strength-alpha-commercial-fitness-elite-iso-shoulder-press","title":"Primal Performance Series Plate Loading ISO Shoulder Press","description":"\u003cp\u003eThe Primal Plate-Loading ISO Lever Machines have been engineered to work in the natural motion of the body in order to optimise the isolation of the intended muscle groups. The Machines converge and diverge in a natural, arcing motion, guaranteeing users the maximum muscle contraction whilst providing the safety of a machine to maximise both the benefit and security for users when training.\u003c\/p\u003e\n\u003cp\u003eISO Lever Plate-Loaded Machines have many benefits, including:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIndependent movement of each machine arm\u003c\/li\u003e\n\u003cli\u003eConverging or diverging range of motion\u003c\/li\u003e\n\u003cli\u003eSafely isolating muscle groups\u003c\/li\u003e\n\u003cli\u003eMaximise weight used whilst applying a natural lifting motion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Primal Performance Series ISO Shoulder Press offers a natural and very ‘true’ pressing motion. Simply add the weights required, adjust the seat height and you can utilise the machine for a range of shoulder pressing exercises. As all Primal ISO Machines have single levers, you can train using one arm or both to isolate the shoulder muscles. As the popularity of ISO Lever Machines grows, more and more athletes are employing these machines as the training machines of choice. Traditionally, the machine shoulder press exercise is performed seated, facing outwards from the machine and using fixed handles.\u003c\/p\u003e\n\u003cp\u003eOn the Primal ISO shoulder Press you can perform both a seated, front-facing press exercise and a standing machine-facing press. The machine is also engineered to support both single and dual-arm lifts and is also excellent for safely performing standing power presses, all of which make this the premier shoulder press machine on the market.\u003c\/p\u003e\n\u003cp\u003eThe ISO shoulder press is one of 8 Core Primal ISO Machines and the range is perfect for any sports facility or commercial gym. It comes in Matte Nero with premium rip-resistant pads. The quick release seat allows users to set the machine up quickly to the desired height.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41714898501786,"sku":"PSSS0008","price":1999.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSSS0008-PerformancePlateLoadingISOShoulderPress-PlateLoadedMachines-HeroRender.png?v=1753796469"},{"product_id":"primal-strength-monster-series-100kg-shoulder-press","title":"Primal Performance Series 125kg Pin-Select - Shoulder Press","description":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eUpgrade your shoulder strength with the Primal Performance Series 125kg Pin-Select - Shoulder Press, perfect for use in high traffic commercial gyms or performance centres. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eErgonomically designed with multiple grip positions and an adjustable seat height, this premium pin-select machine targets deltoids and triceps with smooth precision. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eBacked with an impressive 150kg max user weight capacity, effortlessly use the simple pin-select system to adjust the resistance in 5kg increments to match your fitness goals.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eConstructed from a heavy-duty steel frame with a durable matte black finish for long- lasting performance, this premium-grade shoulder press is also equipped with double-stitched pad covers and a full commercial 5-year warranty to ensure this machine stands up to the most intense of gym environments.\u003c\/span\u003e\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41715044221082,"sku":"PSSS0082","price":3499.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/HeroRender_18476846-5aff-423f-80e0-3a74291e4208.jpg?v=1738767806"},{"product_id":"primal-strength-monster-series-75kg-standing-lat-raise","title":"Primal Performance Series 125kg Pin-Select - Standing Lateral Raise","description":"\u003cp\u003eTransform your shoulder workouts with the Primal Performance Series Pin-Select Standing Lateral Raise, ergonomically designed to isolate lateral deltoids effectively.\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"TextRun SCXW133779205 BCX8\" lang=\"EN-GB\" data-contrast=\"none\"\u003e\u003cspan class=\"NormalTextRun SCXW133779205 BCX8\"\u003eEngineered with focus on precision and ease of use, this machine features a 125kg weight stack with a smooth pin-select system, allowing effortless resistance adjustments in 5kg increments.\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335551550\":0,\"335551620\":0,\"335559738\":0,\"335559739\":0}' class=\"EOP SCXW133779205 BCX8\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335551550\":0,\"335551620\":0,\"335559738\":0,\"335559739\":0}' class=\"EOP SCXW133779205 BCX8\"\u003e\u003cspan class=\"TextRun SCXW133779205 BCX8\" lang=\"EN-GB\" data-contrast=\"none\"\u003e\u003cspan class=\"NormalTextRun SCXW133779205 BCX8\"\u003eConstructed from premium laser-cut steel and finished with a durable matte black powder-coating, this pin-select machine is built to withstand heavy use and comes with a 5-year full commercial frame warranty for added assurance.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eUsers of all sizes and abilities can seamlessly use this machine with a gas powered spring mechanism allowing smooth height adjustability on the footplate. The machine handles are also pivot bearing and can be used either unilaterally or bilaterally for maximum range of motion and workout flexibility.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41715045040282,"sku":"PSSS0133","price":3499.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/products\/Monster-Series-Lat-Raise.jpg?v=1646480119"},{"product_id":"primal-strength-monster-series-front-facing-lat-pulldown","title":"Primal Pro Series Front Facing Lat Pulldown","description":"\u003cp\u003e\u003cspan class=\"s1\"\u003eDual Lever loading system keeps tension on the muscle through the whole repetition. \u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"s1\"\u003eWidth adjustable, free-floating rotating handles on a precision laser cut mount make any grip possible.\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"s1\"\u003eAdjustable seat can be moved forward or backwards to alter the angle of the resistance arm.\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"s1\"\u003eHigh Quality heavy gauge steel frame \u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"s1\"\u003eSuper smooth Industrial grade pillow block bearings \u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"s1\"\u003eThe Primal Front Facing Lat Pulldown provides a safe and comfortable method to overload the muscles of the lats and upper back. Rotating, width adjustable handles let you take any grip you wish, and the adjustable position seat allows both “pulldown” and “high row” movements to be performed. \u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"s1\"\u003eFeatures\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eAdjustable seat position.\u003c\/b\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"s1\"\u003eSet the seat all the way forward for a near vertical Pulldown, or move it back and the angle changes to be a High Row. Find the perfect position to isolate either lats or upper back \/ rear delts.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"s1\"\u003e \u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eAdjustable Grip Width\u003c\/b\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"s1\"\u003eThe width of the handles is easily adjusted with a pop pin, from a wide grip pronated grip pulldown, to a close grip supinated or neutral grip set up, anything is possible.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"s1\"\u003e \u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eSwing Arm Handle Mount\u003c\/b\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"s1\"\u003eThe free rotating handles are mounted on a swing arm, allowing the line of force to adjust as the lever arm moves down towards your body. This leads to an exceptionally smooth and comfortable motion that automatically adjusts to your bodies preferred motion path.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"s1\"\u003e \u003c\/span\u003e\u003cbr\u003e\u003cb\u003eFreely Rotating 360 degree handles\u003c\/b\u003e\u003cbr\u003e\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"s1\"\u003eThe bearing mounted handles can rotate freely even during a rep. If you or your clients struggle with painful wrists or elbows during pulldowns, or have shoulder issues that create pain in specific positions, then the ability to rotate your grip to any angle you wish during back movements could be just what you're looking for to alleviate discomfort and allow continued strength and muscle building in a safe and comfortable range of motion.\u003c\/span\u003e\u003cspan class=\"s2\"\u003e\u003cb\u003e \u003c\/b\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"s1\"\u003eThe Primal Front Facing Lat Pulldown provides maximum stimulation for the lats and upper back muscles in both pulldown and high row exercises.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41715167920282,"sku":"PSSS0409-2","price":1999.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSSS0409-2--Pro-Front-Facing-Lat-Pulldown-Plate-Loaded-Machines-Hero-Render.jpg?v=1739983714"},{"product_id":"monster-series-dual-chest-shoulder-press","title":"Primal Performance Series 125kg Pin-Select Dual - Chest\/Shoulder Press","description":"\u003cp data-pm-slice=\"1 1 []\"\u003eThe Primal Performance Series Dual Range is the industry leading range of heavy duty, commercial dual selectorised machines. The series has been extensively tested and developed over the past 24 months and offers the very best in ergonomics, overbuilt frames and heavy stacks up to 125kg. Each machine adjusts perfectly to isolate the targeted muscle group. The machines all have urethane, injection-moulded pads with double stitched covers. The components are all metal ensuring they stand-up to the busiest of gym environments. The gas sprung mechanisms ensure smooth changes between adjustments and the range is finished in electro powder coated matte black. Each machine has a laser cut metal shroud to safely protect the weight shroud and users.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41715175817370,"sku":"PSSS0043","price":3499.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSSS0043-Performance-125kg-Pin-Select-Dual-Chest-_-Shoulder-Press-Single-_-Dual-Stations-Hero-Image_1.png?v=1759842887"},{"product_id":"primal-strength-commercial-tricep-kickback","title":"Primal Performance Series GLS Tricep Kickback","description":"\u003cdiv class=\"OutlineElement Ltr SCXW80116412 BCX8\"\u003e\n\u003cp lang=\"EN-GB\" class=\"Paragraph SCXW80116412 BCX8\"\u003e\u003cspan class=\"TextRun SCXW80116412 BCX8\" lang=\"EN-GB\" data-contrast=\"none\"\u003e\u003cspan class=\"NormalTextRun SCXW80116412 BCX8\"\u003eElevate your arm workouts with the Primal Performance Series GLS \u003c\/span\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW80116412 BCX8\"\u003eTricep\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW80116412 BCX8\"\u003e Kickback, a versatile strength machine built for commercial gyms and performance centres.\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335551550\":0,\"335551620\":0,\"335559738\":0,\"335559739\":0}' class=\"EOP SCXW80116412 BCX8\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW80116412 BCX8\"\u003e\n\u003cp lang=\"EN-GB\" class=\"Paragraph SCXW80116412 BCX8\"\u003e\u003cspan class=\"TextRun SCXW80116412 BCX8\" lang=\"EN-GB\" data-contrast=\"none\"\u003e\u003cspan class=\"NormalTextRun SCXW80116412 BCX8\"\u003eDesigned for user adaptability, the adjustable seat tilts forward to engage the chest and shoulders or \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW80116412 BCX8\"\u003eremains\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW80116412 BCX8\"\u003e upright to effectively isolate the triceps for targeted strength training.\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335551550\":0,\"335551620\":0,\"335559738\":0,\"335559739\":0}' class=\"EOP SCXW80116412 BCX8\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW80116412 BCX8\"\u003e\n\u003cp lang=\"EN-GB\" class=\"Paragraph SCXW80116412 BCX8\"\u003e\u003cspan class=\"TextRun SCXW80116412 BCX8\" lang=\"EN-GB\" data-contrast=\"none\"\u003e\u003cspan class=\"NormalTextRun SCXW80116412 BCX8\"\u003eChoose to use the spherical grips or knurled handles which are engineered to optimise biomechanics, allowing users to tailor wrist and elbow angles for maximum performance.\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335551550\":0,\"335551620\":0,\"335559738\":0,\"335559739\":0}' class=\"EOP SCXW80116412 BCX8\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW80116412 BCX8\"\u003e\n\u003cp lang=\"EN-GB\" class=\"Paragraph SCXW80116412 BCX8\"\u003e\u003cspan class=\"TextRun SCXW80116412 BCX8\" lang=\"EN-GB\" data-contrast=\"none\"\u003e\u003cspan class=\"NormalTextRun SCXW80116412 BCX8\"\u003eErgonomic “floating” handles pivot smoothly on a hinge, aligning perfectly with your body during kickbacks. For added versatility, the handles can rest in a fully forward position, enabling \u003c\/span\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW80116412 BCX8\"\u003etricep\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW80116412 BCX8\"\u003e-focused dips.\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335551550\":0,\"335551620\":0,\"335559738\":0,\"335559739\":0}' class=\"EOP SCXW80116412 BCX8\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW80116412 BCX8\"\u003e\n\u003cp lang=\"EN-GB\" class=\"Paragraph SCXW80116412 BCX8\"\u003e\u003cspan class=\"TextRun SCXW80116412 BCX8\" lang=\"EN-GB\" data-contrast=\"none\"\u003e\u003cspan class=\"NormalTextRun SCXW80116412 BCX8\"\u003eConstructed from premium laser-cut steel and finished with a durable powder-coated coating, this plate-loading machine is built for enduring heavy use. Backed by a 5-year full commercial frame warranty, it delivers reliability and performance you can count on.\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335551550\":0,\"335551620\":0,\"335559738\":0,\"335559739\":0}' class=\"EOP SCXW80116412 BCX8\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":41857064894618,"sku":"PSSS0162","price":799.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/TricepKickbackHero1.png?v=1737548606"},{"product_id":"primal-performance-series-125kg-pin-select-dual-calf-raise-viking-press","title":"Primal Performance Series 125kg Pin-Select Dual - Viking Press \u0026 Calf Raise","description":"\u003cp\u003eTransform your commercial gym or performance centre with the Primal Performance Series 125kg Pin-Select Dual Viking Press \u0026amp; Calf Raise, a versatile gym machines designed for a comprehensive workout experience.\u003c\/p\u003e\n\u003cp\u003eThis premium pin-loaded machine offers a dual function, allowing users to perform standing calf raises and viking presses, targeting calf muscles and shoulders, respectively.\u003c\/p\u003e\n\u003cp\u003eWith multi-grip pressing handles, adjustable start positions, and a 125kg weight stack in 5kg increments, it caters to users of all levels, accommodating their height and strength needs while ensuring a consistent resistance curve.\u003c\/p\u003e\n\u003cp\u003eEngineered for both safety and performance, this machine features a heavy-duty frame, and laser-cut stack shroud. The Primal Performance Series 125kg Pin-Select Dual Viking Press \u0026amp; Calf Raise also features durable injection moulded pads and is backed by an impressive full commercial 5-year frame warranty for added peace of mind.\u003c\/p\u003e\n\u003cp\u003eA progressive lever system, independent levers, and mutual locking options offer flexibility in exercise selection. Additionally, multiple handle choices and calf training supports provide a wide range of workout possibilities.\u003c\/p\u003e\n\u003cp\u003eThe spring counterbalance reduces the initial load of the levers, and bullhorns allow for extra weight plates, enabling users to customise their workouts for optimal results. Whether you're a beginner or an advanced fitness enthusiast, this machine delivers an efficient and effective training experience.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":43953234280602,"sku":"PSSS0147","price":2999.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/PSSS0147-Performance_125kg_Pin_Select_Standing_Calf_Raise_Viking_Press-Single_Dual_Stations-Hero_Render.jpg?v=1750848219"},{"product_id":"primal-performance-series-plate-loaded-linear-shoulder-press","title":"Primal Performance Series Plate Loaded Linear Shoulder Press","description":"\u003cp\u003eThe Primal Performance Series Plate Loaded Shoulder Press has been developed to maximise the strength and development of the shoulders. An adjustable height sets the starting depth of the press, whilst the handles rotate through an arc so the machine can fit users of all sizes and levels of shoulder flexibility.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHeight Adjustable Seat.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe high density foam seat can be adjusted so users of all heights can get perfectly aligned with the handle.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKick Start Lever\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePush down on the foot lever to bring the handles upwards and start the set – every rep can then be performed with a full stretch.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNatural Motion Path\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe motion of the handles is upwards and slightly backwards, matching the natural movement of the shoulder joint when pressing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eArced Handle Adjustment.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAdjust the handles closer or further from the midline of your torso, to suit your body size and shoulder flexibility.\u003c\/p\u003e\n\u003cp\u003eThe Primal Performance Series Plate Loaded Shoulder Press provides a stable, supine position from which to maximise your pressing strength. Easy adjustment of the seat and handle positions along with a biomechanically correct motion path ensures efficient stimulation of the entire shoulder.\u003c\/p\u003e","brand":"Primal Strength","offers":[{"title":"Default Title","offer_id":44173061357722,"sku":"PSSS0253","price":3299.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/Hero_Render_0b21a315-69b1-431a-8d1c-1b37a0c155bf.jpg?v=1738777410"},{"product_id":"primal-performance-series-multi-way-row","title":"Primal Performance Series Plate Loading Multi-Way Row","description":"\u003cp\u003eElevate your high-intensity workouts with the Primal Performance Series Multi-Way Row, the ultimate solution for activating back and shoulder strength, enhancing muscle definition, and improving posture. \u003c\/p\u003e\n\u003cp\u003eThis versatile plate-loaded machine is designed with multi-grip hand positions (underhand, overhand and neutral) to offer a range of row variations and effectively target specific areas of your lats, upper back, posterior shoulder and downward scapula. The lever arms are also adjustable to 3 different positions and can be moved independently to maximise muscle recruitment.\u003c\/p\u003e\n\u003cp\u003eConstructed from a heavy-duty steel frame with a matte black powder coated finish, this plate-loaded machine is designed for long-lasting performance in high traffic commercial gyms and performance centres. The Primal Performance Series Multi-Way Row also features urethane injection moulded pads with double stitched covers and boasts an impressive 5-year frame warranty plus 3 years on parts.\u003c\/p\u003e","brand":"Primal","offers":[{"title":"Default Title","offer_id":53282191409539,"sku":"PSSS2403","price":1799.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/3624\/3866\/files\/WebRender1.jpg?v=1733403350"}],"url":"https:\/\/www.primalstrength.com\/collections\/shoulder-machines.oembed","provider":"Primal Strength","version":"1.0","type":"link"}